If you want to build an online store, it is important to consider social media engagement. A lot of people only try to increase the number of their audience; they don't bother about the engagement on their social media page.
By engaging with your social media followers, you can turn them from ordinary fans into customers. When you devote time to building relationships and engaging with your audience, you will undoubtedly increase customer loyalty and the result of this is usually higher positive reviews andincrease in sales.
This article will teach you why social media engagement is important, how to increase your followers and how to improve at social media engagement.
Social Media Engagement can help you to strengthen your relationship with your customers. Each time a customer message you or engage with your posts on social media, you have an opportunity to get acquainted with your customers and you can then build a strong relationship with them. Answer appropriately when they ask questions, respond playfully occasionally, and go an extra mile to provide an excellent customer service.
Engaging also helpyou build solid customer loyalty. When your customers are in need of help and you assist them, combined with building a good relationship with them and also providing a great and unique customer experience, your customers will become more loyal. Because you have provided an answer to their questions, they will trust your brand. Customers will however love your brand very much if you are jovial with them, resolved their issues, and expressed your gratitude.
Your sales will also increase through social media engagement. If you are active on social media and you respond to posts customers make, they will start to feel more confident purchasing through your store. Sometimes, some people may leave negative comments on your page. Don’t despair, you can turn this into an advantage and grow your sales by resolving the issue and responding positively. Try to steer clear from making all your responses about your products or services. The sales will naturally come.
Tools to Boost Social Media Engagement
This is a nice tool used to track social media engagements. Buffer allows users to automate their posts at different times. It allows you to make up to 10 posts at once for free. For new entrepreneurs, this is a really great tool. You can also add hashtags to the posts and tag other brands in Buffer as well. To provide you with a much higher word count, Buffer has a link shortener it uses.
It also allows you to add images and graphics to your post. The tool has a lot of great features but the best one is that you can keep track of your social media engagement. You can see the number of click throughs, mentions, retweets and likes your posts get.
It is a great tool for social media that enable you automate your business more. If you make a post on Facebook for example, you can use IFTT to set triggers so it will repost the content on the other social media accounts you have. For solopreneurs, IFTTT will be a very useful tool as the time to create a good content for all the platforms may not be available.
It is one of the best tools for social media around. It lets users craft their own custom content for each and every social network platform based on the right dimension. It is like Photoshop but much more user-friendly. You can modify graphics as you see fit. It also gives you a competitive edge as you will be credit each time your content is shared.